RH Modern

Restoration Hardware set out to define the visual direction for RH Modern, a new brand extension created to express a more contemporary and design-forward aesthetic within the broader RH portfolio.

I led the creative and design direction across identity, photography, advertising, catalog, retail, and digital concepts, establishing a cohesive visual language aligned with the brand’s modern positioning.

The work centered on elevating the aesthetic expression across touchpoints, emphasizing restraint, materiality, and spatial storytelling to articulate a refined, architecture-informed sensibility distinct from the core brand.