Cargill

At VSA Partners, I led creative direction for the global rebrand of Cargill, the world’s largest privately held commodities company — building a cohesive brand system to unify communications across business units, regions, products and audiences.

Partnering closely with strategy and copy teams, I guided the visual expression and scalable design framework spanning brand guidelines, illustration, video, packaging, environmental branding, and enterprise communications.

I directed the global rollout across print and digital advertising, environmental graphics, B2B communications, OOH, and worldwide photoshoots — supporting adoption through brand education and presentations for global teams and partners.