Cargill

While at VSA Partners, I led the creative direction for the global rebrand of Cargill, the world’s largest privately held commodities company, developing a cohesive brand system to unify communications across business units, regions, and audiences.

Partnering closely with strategy and copy teams, I guided the visual expression and scalable design framework spanning brand guidelines, illustration, video, packaging, environmental branding, and enterprise communications.

I directed key aspects of the global rollout across print and digital advertising, environmental graphics, B2B communications, OOH, and worldwide photoshoots, supporting adoption through brand education and internal presentations for global teams and partners.