GoodRx

GoodRx is a leading digital healthcare platform helping millions of Americans afford their prescriptions. As Creative Director, I led the evolution of the brand across awareness and performance — aligning strategy, identity, and campaign creative to support growth across the full funnel.

I co-led an end-to-end brand refresh, shifting the GoodRx persona from consumer advocate to what we called The Fearless Ally — setting the stage for a bolder, more human brand.

That direction came to life through The Savings Wrangler, a fully integrated campaign developed with Ad-Like Objects and &Walsh. As Creative Director, I guided the concept development, visual system, and tone — directing the rollout across TV, streaming, digital, social, OOH, experiential, and CRM — partnering on the campaign shoot to ensure personality and consistency at every touchpoint.

In parallel, I developed the “Home for Health” creative platform and Condition Campaign approach, positioning savings through the lens of common health conditions to drive relatability and lower-funnel growth.