GoodRx is a leading digital healthcare platform helping millions of Americans afford their prescriptions. During my time there, I set the creative direction for a full brand refresh—evolving both the strategy and expression to a bolder, more human brand.

I helped shift the brand archetype from The Advocate to The Fearless Ally, moving beyond education-led messaging to work designed to stand out and be remembered at the pharmacy counter.

That direction came to life through The Savings Wrangler, a fully integrated brand campaign developed with Ad-Like Objects and &Walsh. I shaped the core idea, visual system, and tone—guiding the rollout across TV, streaming, digital, social, OOH, experiential, CRM, and B2B, and partnering on the campaign photoshoot to ensure consistency and personality across every touchpoint.