GoodRx is a leading digital healthcare platform helping millions of Americans afford their prescriptions. As Creative Director, I led the evolution of the brand across awareness and performance, aligning messaging, creative systems, and campaign strategy to support growth across the full funnel.

I co-led the end-to-end brand refresh, repositioning the GoodRx persona from a simple consumer advocate to one we called The Fearless Ally, setting the stage for a visual and verbal identity that was bolder and more human.

This work culminated in The Savings Wrangler, a fully integrated campaign developed in partnership with Ad-Like Objects and &Walsh, scaled across TV, streaming, digital, social, OOH, experiential, CRM, and B2B—establishing a more distinctive and emotionally resonant brand presence.

In parallel, I developed the “Home for Health” creative platform and the broader condition campaign approach, positioning savings through the lens of the most common health conditions to increase relatability and support lower-funnel growth initiatives in close partnership with growth and paid media teams.