Ficalora

Ficalora was created as a new direct-to-consumer lighting brand emerging from a long-established manufacturer within the interior design trade.

I led the naming, brand strategy, and identity design, establishing a distinctive foundation that could stand independently while reflecting the company’s heritage and craftsmanship.

The work defined the brand’s visual and verbal direction from the ground up, positioning Ficalora as a more personal, design-led expression within a traditionally trade-focused category.