Cargill 150

As part of the broader brand rollout, Cargill approached our team to develop a global anniversary initiative that would celebrate 150 years of the company’s history while educating employees worldwide on the new brand and its positioning.

I led the branding and design of the anniversary platform, establishing a distinct look and feel grounded in the core brand while creating a system that felt commemorative, educational, and globally adaptable.

The concept centered on telling 150 stories of how Cargill has helped the world thrive, using archival research and brand narrative to connect the company’s history directly to its brand position.

This came to life as a global activation designed to educate and excite employees about the new brand, supported by a globally translated platform (30+ languages) and a clear global framework of guidelines and templates that ensured the anniversary and brand were expressed consistently worldwide and aligned with the core brand strategy.