Cargill 150

As part of Cargill’s global brand rollout, we developed a campaign to celebrate the company’s 150th anniversary — honoring its legacy while building excitement around the new brand direction.

I led the concept, branding, and design of the anniversary platform, grounding it in the core brand while creating a system that felt commemorative and globally adaptable. The campaign centered on “150 Stories” — archival narratives connecting Cargill’s history to its brand mission.

The platform was translated into 30+ languages and delivered through a multilingual website, mobile app, coffee table book, commemorative video, merchandise, and a global coordinator toolkit.